Podcasts are a widely accepted communication channel because they are very flexible and convenient. Users can listen to Podcast content on the move – on a train, aircraft, in a car or even whilst exercising! The portability achieved by delivering Podcasts to mp3 players and mobile phones is a communications revolution – and one which the world’s broadcast and print media have been quick to adopt for information delivery. Now the business community can leverage this technology and obtain the same benefits by communicating through Podcasts, that can be expressive in a way that is simply not achievable using the written word.
The term Podcast refers to a series of audio downloads delivered to subscribers over the internet using a special mechanism based upon RSS feeds. Popular mp3 organising software such as iTunes, Juice and Zencast organiser allow listeners to “subscribe” to a Podcast. Once a listener has subscribed, the program checks the feed to see if a new episode is available and automatically downloads any new episodes to their computer or mp3 player.
A simpler and more cost effective alternative is to post your video podcasts on your website or YouTube so they can be found by anyone seraching for your keywords. Video podcasts are a highly cost effective way to help develop your own channel and establish yourself as a thought leader.
Please contact us to find out how Kersh Media’s professional video podcasts can help your business succeed and grow.