Kersh Media create professional, persuasive video testimonials.
Video testimonials can be a vital part in letting potential clients see how other people feel about your products and services. Your business faces high levels of competition, especially on the internet, and people are increasingly hungry for information to influence their buying decisions. Video testimonials allow people to see what others are saying about you, how they feel about your products and what makes you stand out.
Kersh Media’s video testimonials can be filmed at your business location, at your client’s place of work or in a studio. Please contact us to discuss your requirements and how our BBC trained team can help.
How to Use Video Testimonials Effectively
Which ones to use: Any time you have a positive interaction with a business associate and they express an interest in any of your business offerings, it’s a good opportunity to ask them for a testimonial. If you have gone above and beyond for one of your potential customers or existing customers, ask them for a testimonial afterwards. Testimonials are not only about selling your products and/or services. They are also about your successful, positive interactions with other people. They are the embodiment of the relationship that you share with those people.
Verifying if they are sincere: If at all possible, try to verify that the testimonial that you have received from your business associate was actually written by him or her. You should be able to tell fairly easily if the testimonial did not come from that person.
Where to place them: There are many places you can put your testimonials. You can put them on your blog, website, YouTube channel, press releases, direct mail letters, etc. Make full use of your social media channels to spread the word regarding your testimonials. As soon as you receive a new testimonial, make sure to share it with as many people as possible in as many places as possible.
Written and video: It’s great if you are able to obtain both written and video testimonials. Both media are effective and work in different ways. Video touches people visually and emotionally.
Who should write testimonials: It doesn’t need to come from a customer of yours necessarily. Testimonials can come from several different people. As stated earlier, they are not necessarily connected to selling. They are absolutely connected to your relationships with your business connections and your positive interactions with them.
Credibility is essential to the success of your business. Strategic and intelligent use of testimonials can go a long way in promoting your business. The more online visibility and stronger reputation you have and continue to maintain, the stronger your business will become.
Kersh Media’s professional video testimonials are filmed on the latest High Definition video cameras using profession, broadcast quality microphones and lighting. We add name captions and other motion graphics as required.