Kersh Media produce high quality films for schools, universities and colleges. We’ve made films for some of the UK’s top schools, such as Sevenoaks ( Sunday Times Independent School of the Year), other leading schools such as Eastbourne College and the University of Kent and the Universtiy of Greenwich.
We also produce captivating video for education authorities, Headmasters Conferences and schools in the public sector.
We’ll work with you to help you pin down what makes your school or college special and then we’ll produce a powerful video which you can show on DVD or place on your website.
Our staff are CRB checked and experienced at working children and young people.
We can deliver your video prospectus in any format and we can create special packaging which incorporates written material with your DVD, thus potentially saving you substantial printing and postage costs compared with the cost of sending out traditional brochures.
If you’re looking for video for schools, video for colleges or video for universities; we have specialist, experienced education producers waiting to create a memorable film at an affordable price.
Why Schools Need to Take Marketing Seriously.
In the private sector and higher education, organisations spend much of their time and effort (and perhaps 10% of their turnover) on marketing. They research markets, spend huge amounts of time and effort on targeting customers through advertising and manage huge customer databases. By contrast, marketing is a much lower priority in many schools.
This is probably because until recently this did not matter. Some schools were good at marketing but for many the concept was not very important. During the recent economic boom many private schools had long waiting lists and competition between state schools was limited. Now, due to economic and political realities, schools need to do more than ‘a good job’. They need to compete for students and the competitive environment is becoming fierce – academies, free schools, chains of independent schools and so on.
School Marketing Steps Up
However, compared to other sectors, there is relatively little marketing expertise in the sector. The vast majority of school leaders have spent the majority of their time as teachers. They might acquire knowledge of finance and people management via the NPQH or time as a Deputy Head, but few marketing skills on the way to the top. Compare this with the newly appointed Managing Director of a similar sized multi-million pound business. They often have an MBA or equivalent qualification that has significant marketing content.
The result is that schools have lot of hard working senior staff who are good at placing adverts in local papers, running open days and selling the school to individual parents, but have little knowledge of the wider aspects of marketing. Many schools need help with a wider, strategic approach to marketing in schools – identifying potential customers early, creating a brand and key messages that attract and maintaining a culture of continual communication and improvement, commissioning a school video.
The Benefits of Video Marketing for Schools
This has many positive benefits as well as improving recruitment. A marketing focus will improve the service offered by schools and make it easier to respond to the needs of parents and students. You will be able to align staff behind a set of core values more easily if you can show them in practice. You will find interesting stories from all parts of the organisation and develop the confidence and talents of students and staff. You will find internal communication becomes easier. You might even end up with a school newspaper or TV station!
On the other hand, schools that don’t listen to and respond to customers can suddenly find themselves with a poor reputation compared to others. This can lead to falling rolls and a negative spiral into trouble!