“Given how tight budgets are around the world, governments and funders are rightfully demanding effectiveness in the programs they pay for. To address these demands, we need better measurement and evaluation tools to determine which approaches work and which do not”. Bill Gates, 2013
As part of any application process for funding, it’s increasingly common for funders to ask you to demonstrate the impact of your previous projects. Funders want to see how money they have already given you, or might give you in future will make a difference to the people you work with.
Video Evidence to Measure Empirical Results
Kersh Media’s professional video production can help you monitor and evaluate your project and activities during, and beyond, the length of the funding. As well being a tool to help you feed information back to your funders, our professionally produced video monitoring and evaluation will also help you to learn what works for you and what doesn’t so that you can repeat, improve or change your activities in the future.
Kersh Media’s video can help you show vidual proof of changes in your clients during their involvement with you. Video is a great tool for communicating these soft outcomes. For example; increased self-confidence, improved self-esteem, less dependence on external aid, in fact anything you can think of!
Funders love innovation and want to see how their money is making a difference. They also want to be reassured that investing in your organisation was a good idea. Don’t be afraid to tell them and everyone else!
Did You Know?
Video evaluation will:
• Involve your beneficiaries in feedback and show them what you’re actually doing.
• Help you to secure additional funding by providing engaging evidence about the success of your project and how
you have adapted to challenges.
• Help you understand how your project is working and to make changes so it achieves even
Formative and Summative Evaluation
Two technical terms which it is hard to avoid are formative and summative evaluation.
Formative refers to evaluation that is ongoing and which encourages you to take stock of things as you go along. It’s a useful way of learning from what is happening and of making adjustments to address any difficulties as they occur. Ensuring you document your project as you go with Kersh Media’s professional footage and interviews will help you later.
Summative evaluation takes place towards the end of a project. The disadvantage of summative evaluation is if it takes place when a project is coming to a close, there may be no opportunity to implement the evaluation findings. You may also have missed some of the most powerful filming opportunites. The best kinds of evaluation make use of both formative and summative opportunities.
Quantitative and Qualitative Evidence
Evidence is often referred to as either quantitative evidence, meaning factual things that can
be seen or counted (such as the number of people participating in or completing an activity);
or qualitative evidence which relates to how the project is experienced by those
involved (revealed through personal testimonies, eyewitness accounts, video etc). A mix of both kinds of evidence make for the best kinds of evaluation.
Good monitoring and evaluation of funded projects is about answering the questions ‘What have you achieved? and where is the evidence?’ with authority and creativity.
To find out how Kersh Media can help you communicate your work effectively to funders and stakeholders, please contact us today.
Images courtesy Natural Resources Institute & CVI