Building a brand is the way organisations communicate their values and create a positive relationship with their customers.
It also means making sure people know what you do well. However many councils historically fail to take credit for effective and popular services and their other achievements.
Councils have traditionally been loath to spend money on marketing and communications, often putting more effort into fairly marginal activities – such as publicising a summer festival – than ensuring the public is aware of the broad range of basic services that the council provides. But branding is not really a question of large marketing budgets, it is about focusing existing resources.
Kersh Media’s professional, affordable video can help your local authority communicate its successes. We’ve been responsible for local government video production for Kent County Council, who have commissioned a number of promotional and marketing videos to promote the quality of their services.
We’re based in Kent close to London and the M25. We work UK wide, Europe wide and for clients around the World.
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